John Hoedemaker is a founding Shareholder and Director of Gage Roads. Mr Hoedemaker has played a key role in developing the brewery from start up and achieving profitability by developing and implementing targeted growth and cost reduction strategies for the business. With an acute understanding of both the Company’s operational needs and financial requirements, Mr Hoedemaker is responsible for the strategic planning, leadership and management of the Company. Prior to his involvement with Gage Roads and Good Drinks, he co-owned and managed of a successful building products manufacturing business, Architectural & Structural Adhesives (WA), which he helped grow from a start-up operation through to a trade sale to a multinational conglomerate.
Chief Financial Officer & Company Secretary
Marcel Brandenburg joined the Company in October 2011 in the capacity of Financial Controller. He was appointed Chief Financial Officer on 30 June 2014. He has extensive experience in dealing with ASX-listed companies, having spent a significant part of his career auditing publicly listed entities. As a Chartered Accountant and Chartered Company Secretary, he has an excellent understanding of financial markets, market compliance and regulations. Mr Brandenburg has also previously held company secretarial roles in a number of unlisted companies.
Chief Operating Officer/ Chief Strategy Officer
Aaron Heary is a Gage Roads and Good Drinks original. Starting in 2004 as a brewer, Aaron quickly advanced to Head Brewer, before becoming General Manager of Operations in 2009. Five years later, Aaron was appointed to his current role of Chief Operating/Chief Strategy Officer. Professionally brewing since 2000, Aaron has successfully navigated the world of brewing and business. Aaron holds a Diploma in Brewing from the Institute of Brewing and Distilling in London, while also receiving a Master of Business Administration from Curtin University.
Aaron is well respected within the brewing industry and as a qualified beer judge has been invited to adjudicate at the Australian International Beer Awards Melbourne, The Sydney Royal Beer and Cider Show, and the Perth Royal Beer Show. Aaron served as Vice-President of the West Australian Brewers Association between 2015 and 2018.
Head of Marketing
Richard Spicer started his career in media marketing with Fairfax and then News Ltd before moving to Lion where he rose through the ranks, initially looking after Boags Draught, then leading Lion’s Craft Portfolio including the James Squire range of beers. He then created and launched the Furphy brand, oversaw a huge beer education and advocacy project, before finally leading the Marketing for Hahn Masterbrand. After leaving Lion in 2018, Rich set up his own marketing consultancy business and worked on a number of beer brands including Hawke’s Brewing Co, Young Henrys and Atomic Beer Project before becoming Head of Marketing at Good Drinks.
Head of Sales
JP Murphy joined Good Drinks in February 2019. An experienced, passionate and authentic sales leader with a proven track record, JP has held multiple senior leadership roles in customer management, commercial strategy & high-performance team cultivation. Working across several large brands including Bacardi, Diageo and Coca-Cola Amatil, JP Murphy is a committed team player who is dedicated to inspiring his team to achieve their goals both personally and professionally, whilst delivering against company objectives. With demonstrated skills in strategy development, joint business planning, negotiation, coaching & financial acumen, JP Murphy is inspired to keep learning, growing & delivering results for himself & the teams he leads.
Head of Commercial
Phil McClintock started with Gage Roads and Good Drinks in 2013 as Financial Controller, before progressing to lead the Commercial and Supply Chain department. Phil’s role oversees several key areas including procurement, warehouse, product dispatch, production costs and sales pricing. Prior to his time with Good Drinks, Phil has held a number of roles across banking and mining for large multinational corporations, both in Australia and the UK. Phil is a member of the Institute of Chartered Accountants, Chartered Company Secretary and Fellow of the Governance Institute of Australia.
General Manager of Operations
Matt Morisey has been with Gage Roads and Good Drinks since 2010, with more than 18 years experience in the brewing industry. Matt started with Fosters (CUB) at Matilda Bay across a number of Quality and Operations Management roles, followed by a stint at BGC as the Technical, Quality and Process Manager (2007). Matt joined Gage Roads as the Quality Assurance and Safety Manager, and from 2013 was promoted to the GM Operations Manager’s role. In his time with Gage Roads and Good Drinks, the operations team, brewery and systems have been further developed to deliver exceptional quality beer, safely and with a culture of innovation and consistency. Matt works closely with other senior executives to deliver on the operational needs to meet the company’s strategies and objectives. Matt holds a Bachelor’s degree of Science in Chemistry and Biotechnology from Murdoch University and has completed part of the Diploma of Brewing from the Institute of Brewing and Distilling. Matt has recently completed a Diploma of Leadership and Management.